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In the business-to-business world, understanding who you're targeting helps you improve messaging. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges. What to includ

From accounting and IT to marketing and HR, business services help boost performance across all sectors.Understanding the types and value of business services can help you make better decisions. The Role of Services in Business OperationsBusiness services refer to professional solutions offered by individuals or firms to help other companies stay